Urbana University

Urbana University, a private college in Ohio, needed a fresh new look. The main objective was to carry over the arches, an iconic structure on campus, from the existing logo but create a cleaner, more youthful look that would easily fit in with the well-known branding of the Urbana sports teams. Along with the logo, the project included a brand persona, stationery, brand standard guidelines and a visualized campaign.