My design team was tasked to create a brandless campaign with one goal: colorful Instagram trap. We decided to create neon-inspired signage with sarcastic, yet relatable messaging. For the cherry on top we designed the ads to use glow, fluorescent and retro-reflective paints that would create selfie moments viewers wouldn’t be able to pass up. The result: hundreds of Instagram posts including ones from local publications like Greenpointers and Yes Williamsburg.