The Aqua Boom was a new-to-market poolside exercise machine. While working at Ibel Agency, I lead the design team on this project to develop branding from scratch and supporting materials to help the Aquaboom reach consumers. Along with a splashy logo and brand guidelines, we created a website and a wide range of printed materials including a fold-out exercise guide. We even created bottle opener business cards etched in metal that nodded to the shiny workout equipment.